Have mobile phones changed the election campaign?

5 May 2010 — 4:00 PM

Consumers could consider mobile recycling as an option.

The mobile phone network Orange has taken a look at the impact modern technology has had on the run up to tomorrow's general election (May 6th).

Mobile users might have found themselves using their handset to keep up to date with the latest news about the parties in contention and could even have used social networking sites such as Facebook and Twitter to air their own views about who they would like to see in office.

It found that more than half - 57 per cent - of adults surveyed online have read or been sent information about the election on the internet during the course of the campaign.

Simon Grossman, head of government policy at Orange UK, said: "It's amazing to think that in the last election in 2005, the likes of Twitter, Facebook, YouTube and smartphone apps didn't exist, or held very little resonance."

He added it is clear from the findings that technology used by the political parties has made politics more accessible and interesting to a younger audience.

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