iPhone app launched by Gorillaz and O2

17 May 2010 — 11:55 AM

Gorillaz will appear as part of a new O2 campaign

Those looking to swap their used mobile for a more up-to-date model could consider the Apple iPhone, after O2 announced a new deal for Gorillaz fans.

The network operator has teamed up with the band for a set of shows at the O2 Arena in London later this year and a new campaign will see iPhone customers able to download a special app.

As well as being offered the company's Priority booking scheme, those who download the app can receive tour information, tracks via iTunes and animations which are gained by taking a photo of various augmented reality codes on advertisements.

"[This arrangement is] a pioneering collaboration through which we will innovatively demonstrate the benefits of our Priority tickets and promote the UK tour. We look forward to working with more artists in this way," said Sally Cowdry, UK marketing director at O2.

O2 recently released information about the tariffs it will provide when the Apple iPad hits UK stores on May 28th, including unlimited access to BT Openzone and The Cloud Wi-Fi hotspots.

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