Orange mobile phone customers can do more for charity

18 May 2010 — 11:58 AM

Orange has boosted its charitable donations scheme

People looking to swap their used mobile phones for a new model could also turn over a new leaf and start giving money to charity, after Orange revealed a new boost for donations.

The network operator has announced that 90 per cent of all donations by text between 15 pence and £10 will go to charities, while 100 per cent will be passed on in special circumstances.

Orange has already raised over £600,000 for Unicef's Haiti Earthquake appeal by donating 100 per cent of all monetary gifts sent by text, while Red Nose Day 2009 made nearly £2 million using the technology.

Helen Davies, head of respect and responsibility at Orange UK, said: "Text donating is a quick, easy and more direct channel for donors and we want to encourage more charities to use this as a powerful means for fundraising."

Orange recently revealed that its joint venture with T-Mobile, which will form the largest telecommunications group in the UK, is to be called Everything Everywhere.

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