Mobile shoppers 'do want the latest phones'

26 January 2009 — 4:35 PM

Consumers are excited about the latest phones and mobile technology, one expert has advised.

According to a spokesperson for Mobile Choice, recent research suggesting people want simpler devices is surprising - as most people seem keen to get their hands on the most innovative new features.

Natasha Stokes, editor of the industry news and reviews publication, said recent offerings from a range of manufacturers have shown the appetite for the latest contracts and phones is contradictory to the figures.

"95 per cent of consumers surveyed indicated that they would be more likely to try new mobile services if setup was easier, but I don't think this necessarily indicates mobile service setup is insurmountably difficult," she added.

The recent research was conducted by analysts at Mformation and also suggested 78 per cent of respondents would be happy to change their mobile phones more often - provided doing so was easier.

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