Businesses could put cash from used phones towards advertising with Apple

9 June 2010 — 3:48 PM

Businesses should use iPhones to market their products

Businesses could recycle mobile phones and start using iPhones in order to make the most of the new advertising system on Apple devices.

The iAd mobile marketing network will allow businesses to connect with iPhone users through interactive advertising when it launches at the beginning of next month and has already been taken up by a range of global firms.

AT&T, Best Buy, Chanel, Citi, JCPenney and Nissan are among the first companies to take advantage of the marketing opportunity, which will connect advertisers with the millions of iPhone users across the world.

Rob Master, media director for Unilever in North America, which is also taking up the service, said: "iAd is going to revolutionise mobile advertising. With iAd, we've been able to create some of our most powerful and compelling ads ever."

The Apple iPhone 4 is launched in the UK on June 24th and will feature a 960-by-640-pixel touchscreen to make visual adverts clearer and crisper.

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