Recycling mobile phone may give users chance to join anti-poverty movement

9 June 2010 — 3:46 PM

Arsenal star Kieran Gibbs is supporting the O2-backed scheme

Consumers who get cash for mobile phone recycling could pick up the new Apple iPhone with O2, which will allow them to help a new charitable cause.

The telecommunications firm, which will offer the iPhone 4 from June 24th, has announced its support of a Fifa-backed mobile campaign to get children out of poverty and into free education.

Called 1GOAL, the initiative aims to get 72 million people worldwide to sign a petition by text, which is the number of children globally who are currently living below the poverty line or are not in school.

Arsenal player Kieran Gibbs, who is an ambassador for the campaign, said: "Football is going to be on the minds of many people this summer and, through the power of this campaign, we hope that people will also be thinking about the real need of getting children into education too."

Figures from O2, which is one of the biggest network operators in the UK, show that as of March 2010, it dealt with more than 21 million mobile customers nationwide.

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