Google 'wants to be in the mobile advertising spotlight'
15 June 2010 — 11:57 AM
Consumers who sell old mobile phones in order to pick up a more up-to-date model could see adverts from Google in the future.
According to James Atkinson, editor of the fortnightly industry magazine Mobile, the search engine giant is looking to take a greater share of the mobile marketing sector in order to compete with Apple, which recently launched its iAd service.
"There was a lot of talk that when Google launched the Nexus phone it was really just them wanting to find a way to protect their online advertising on the fourth screen," he explained.
Consumers who decide to swap their used mobile phones for a smartphone could be able to take advantage of the media-rich adverts that will be communicated through the handsets thanks to today's technology.
Quantcast recently revealed that Google's Android mobile operating system captured the greatest web consumption share among mobile phone users in North America over the past 12 months.
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