Consumers 'know what they want' when it comes to technology

29 January 2009 — 2:00 PM

Consumers looking to recycle mobile phones or hunt down the latest contracts are more than capable of finding the deals that best suit them, it has been suggested.

According to a spokesman for Ofcom, the UK regulator of the communications industry, people are actively seeking out technology without the need to be prompted by companies.

Speaking at the recent Digital Britain seminar, Ofcom's director of policy development Campbell Cowie said shoppers know what they want and are aware of how to get it.

"The consumer is now a participant – a player and an actor – in that value chain and is a contributor to the creative economy," he said.

Digital Britain forms part of the Joint Westminster eForum & Westminster Media Forum which looked at how modern technology is adapted and enjoyed in the UK - as well as how it can be improved.

Mobile phones, broadband internet and consumer choice are just some of the themes that have been discussed at the event.

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