Could selling old mobile lead users to best contract?

12 July 2010 — 11:55 AM

Could selling old mobile lead users to best contract?

Selling an old mobile may give consumers greater freedom to choose the phone contract that is right for them.

Research by Tesco revealed last week shows a significant number of people are unhappy at the rise of 24-month deals.

Luke Westaway, writing for CNET UK, says this indicates customers are now intent on getting their chosen model rather than the best tariff.

In 2008, just 3.2 per cent of the mobile market was made up of two-year contracts, but this has risen to 59 per cent today, the findings reveal.

The supermarket will offer a range of 12-month deals, which could attract a number of customers fed up of agreeing to longer periods.

Mr Westaway goes on to urge other networks to undercut each other, which should help to bring the average length of a contract down.

Long mobile phone deals could be linked to the emergence of smartphones, with 1.7 million people signing up to Apple's iPhone 4 recently within three days of its release.

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