Scheme to recycle old phone chargers launched

2 August 2010 — 6:50 PM

Scheme to recycle old phone chargers launched

Individuals who have sold their old mobile phones but still have the charger may be interested to hear of a new scheme.

Sainsbury's has launched an initiative to persuade customers to recycle old chargers.

The supermarket chain is aiming to collect and recycle approximately 150,000 mobile phone chargers over the next four weeks.

Sainsbury's property director Neil Sachdev said there are millions of the items lying around and if the target is hit it would mean recycling rates could be increased by more than 50 per cent.

"By running this campaign, we hope to raise awareness of charger recycling facilities, while at the same time preventing nearly 40 tonnes of waste from going to landfill," he added.

Sainsbury's competitor Tesco recently unveiled a range of offers for its Tesco Mobile network, which may influence consumers to sell their old handsets and upgrade to a newer model.

Communications expert at Ernest Doku noted the firm's decision to retail mobile upgrades is an "aggressive strategy".

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Posted by Dan LathamADNFCR-2059-ID-19916804-ADNFCR

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