Mobile recycling customers to help Nokia reach target

15 September 2010 — 3:57 PM

Mobile recycling customers to help Nokia reach target

People who choose to recycle a mobile phone and use the cash gained from this to splash out on a Nokia device will be helping the Finnish brand achieve a key aim.

It has targeted connecting another one billion people to the internet via a mobile handset, thanks to a unique and effective offering of services and technology.

The company believes its ability to provide the latest devices with locally-relevant apps and resources will help it to succeed.

Speaking at the Nokia World event where the firm unveiled the objective, executive vice-president for mobile phones Mary McDowell noted: "It is the mobile phone that will offer the first PC-like experience for many of the next billion people who will come online."

Nokia may choose to target emerging nations in order to bring such technology to people for the first time.

The brand has recently announced its N8 phone is to be released on September 30th, while three other smartphones are also in the pipeline.

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