O2 brings new blood to customer services

2 February 2009 — 3:56 PM

Those considering the latest contracts from O2 could be buoyed by news that the carrier has boosted its customer services.

It was announced that the network will endeavour to introduce a number of new initiatives having announced the appointment of an addition to its executive staff.

Effective immediately, John Murphy of Manchester Business School will join O2 as chair of customer management and the company hopes his experience will offer a boost to its existing procedures.

Professor Murphy will serve the firm over a projected period of five years and will work in close proximity with Telefonica O2 - the group's parent organisation.

Cheryl Black, customer service director of the company, said: "This partnership absolutely underpins our whole strategy of … understanding customer needs and delivering a great customer experience."

The news may inspire some to recycle their used phones to pay for a new model on O2 - such as the Apple iPhone 3G, which is available on the latest contracts as well as pay-as-you-go.

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