Sellers of used phones may prioritise video on replacement

30 September 2010 — 2:05 PM

Models such as the iPhone that play videos may be increasingly popular

People who choose to sell used mobile phones may be increasingly prioritising the inclusion of video-playing technology when it comes to finding a replacement.

Research by comScore, a leading analyser of the digital world, shows the number of people watching clips on their handsets has soared over the last year.

The increase across the five major European markets - the UK, France, Germany, Spain and Italy - is said to have been 66 per cent, meaning 12.1 million people used their phone to enjoy videos.

And the UK, along with Italy, is at the forefront of the rise, with each recording 75 per cent more video consumers during the 12-month period.

Jeremy Copp, European vice-president of mobile at comScore, says: "We've seen major developments throughout the mobile space … and now we're seeing the result: a rapidly growing audience of consumers accessing video on their mobiles."

Popular devices such as the iPhone 4, which sold 1.7 million units in three days following its release in June, may have been major contributors to the figures.

Julie Snape, head of marketing at Envirofone, says: "If you're a YouTube fan or simply want to record videos on your phone, you might want to upgrade. You could trade-in your old phone for cash."

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