Selling mobile and signing up to O2 allows access to brand offers

15 October 2010 — 3:58 PM

The latest deals from big brands will soon be available to mobile users

People who sell their mobile phone and switch to a handset and tariff with O2 will be among those able to take advantage of a new service that sees large brands send offers and information to customers through their device.

The network is today (October 15th) launching a trial of the technology, with Starbucks and L'Oreal the first companies to sign up.

Based on details such as location, gender, age and interests, O2 will send relevant text and picture messages to customers who opt to take part in the scheme.

As well as the marketing benefits to the UK's largest businesses, consumers have the latest information on their favourite shops, brands and restaurants at the touch of a button.

Shaun Gregory, managing director at O2 Media, says: "It fuels a growing expectation among consumers for personalised advertising via their mobile phones that is directly relevant to their passions."

O2 claims to be the market leader in non-voice applications, such as text messaging, games and music and video.

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