How fast Apple devices lose value

Trade-in value today as a share of UK launch price, by age. Dashed line: half the launch price.

envirofone
0%25%50%75%100%Launch1 yr2 yrs3 yrs4 yrs5 yrs6 yrs7 yrs8 yrsiPhone 17e: 54% of its £599 launch priceMacBook Neo: 55% of its £599 launch priceiPad Pro 13-inch (M5): 41% of its £1,299 launch priceiPhone 17 Pro Max: 58% of its £1,199 launch priceiPhone 17 Pro: 59% of its £1,099 launch priceiPhone Air: 47% of its £999 launch priceiPhone 17: 63% of its £799 launch priceApple Watch Ultra 3: 49% of its £749 launch priceApple Watch Series 11: 52% of its £369 launch priceApple Watch SE 3: 48% of its £219 launch priceAirPods Pro 3: 23% of its £219 launch priceMacBook Air (M4): 50% of its £999 launch priceiPad Air (M3): 56% of its £599 launch priceiPad (A16): 50% of its £329 launch priceiPhone 16e: 45% of its £599 launch priceiMac (24-inch, M4, 2024): 30% of its £1,299 launch priceMac mini (M4, 2024): 55% of its £599 launch priceiPad mini (A17 Pro): 41% of its £499 launch priceiPhone 16 Pro Max: 50% of its £1,199 launch priceiPhone 16 Pro: 52% of its £999 launch priceiPhone 16 Plus: 44% of its £899 launch priceiPhone 16: 49% of its £799 launch priceApple Watch Series 10: 40% of its £399 launch priceAirPods (4th generation): 27% of its £129 launch priceiPad Pro 13-inch (M4): 38% of its £1,299 launch priceiPad Pro 11-inch (M4): 44% of its £999 launch priceiPad Air (M2): 50% of its £599 launch priceMacBook Air (M3): 40% of its £1,099 launch priceMacBook Pro 14-inch and 16-inch (M3, M3 Pro, M3 Max): 38% of its £1,699 launch priceiMac (24-inch, M3, 2023): 27% of its £1,399 launch priceiPhone 15 Pro Max: 35% of its £1,199 launch priceiPhone 15 Pro: 35% of its £999 launch priceiPhone 15 Plus: 36% of its £899 launch priceiPhone 15: 38% of its £799 launch priceApple Watch Ultra 2: 34% of its £799 launch priceApple Watch Series 9: 28% of its £399 launch priceMacBook Air 15-inch (M2): 31% of its £1,399 launch priceMacBook Pro 14-inch and 16-inch (M2 Pro, M2 Max): 33% of its £2,149 launch priceMac mini (M2, 2023): 26% of its £649 launch priceiPad Pro 12.9-inch (6th generation): 33% of its £1,249 launch priceiPad Pro 11-inch (4th generation): 38% of its £899 launch priceiPad (10th generation): 31% of its £499 launch priceiPhone 14 Plus: 22% of its £949 launch priceApple Watch Ultra: 23% of its £849 launch priceAirPods Pro (2nd generation): 14% of its £249 launch priceiPhone 14 Pro Max: 25% of its £1,199 launch priceiPhone 14 Pro: 25% of its £1,099 launch priceiPhone 14: 22% of its £849 launch priceApple Watch Series 8: 23% of its £419 launch priceApple Watch SE (2nd generation): 36% of its £259 launch priceMacBook Air (M2): 34% of its £1,249 launch priceMacBook Pro 13-inch (M2): 28% of its £1,349 launch priceiPad Air (5th generation): 38% of its £569 launch priceiPhone SE (3rd generation): 17% of its £419 launch priceMacBook Pro 14-inch and 16-inch (M1 Pro, M1 Max): 27% of its £1,899 launch priceAirPods (3rd generation): 15% of its £169 launch priceApple Watch Series 7: 22% of its £369 launch priceiPhone 13 Pro Max: 23% of its £1,049 launch priceiPhone 13 Pro: 23% of its £949 launch priceiPhone 13: 21% of its £779 launch priceiPhone 13 mini: 21% of its £679 launch priceiPad mini (6th generation): 28% of its £479 launch priceiPad (9th generation): 30% of its £319 launch priceiMac (24-inch, M1, 2021): 25% of its £1,249 launch priceiPad Pro 12.9-inch (5th generation): 33% of its £999 launch priceiPad Pro 11-inch (3rd generation): 33% of its £749 launch priceAirPods Max: 24% of its £549 launch priceMacBook Pro 13-inch (M1): 21% of its £1,299 launch priceMacBook Air (M1): 24% of its £999 launch priceMac mini (M1, 2020): 19% of its £699 launch priceiPhone 12 Pro Max: 16% of its £1,099 launch priceiPhone 12 mini: 12% of its £699 launch priceiPhone 12 Pro: 14% of its £999 launch priceiPhone 12: 14% of its £799 launch priceiPad Air (4th generation): 27% of its £579 launch priceApple Watch SE: 21% of its £269 launch priceiMac with Retina 5K display (2020): 13% of its £1,799 launch priceMacBook Pro 13-inch (2020): 13% of its £1,299 launch priceiPhone SE (2nd generation): 5% of its £419 launch priceiPad Pro 12.9-inch (4th generation): 30% of its £969 launch priceiPad Pro 11-inch (2nd generation): 29% of its £769 launch priceMacBook Air (2020): 16% of its £999 launch priceMacBook Pro 16-inch (2019): 7% of its £2,399 launch priceAirPods Pro: 9% of its £249 launch priceiPad (7th generation): 13% of its £349 launch priceiPhone 11 Pro Max: 10% of its £1,149 launch priceiPhone 11 Pro: 9% of its £1,049 launch priceiPhone 11: 10% of its £729 launch priceApple Watch Series 5: 10% of its £399 launch priceMacBook Air (2019): 11% of its £1,099 launch priceMacBook Pro 13-inch and 15-inch (2019): 9% of its £1,749 launch priceAirPods (2nd generation): 7% of its £159 launch priceiMac Retina 4K 21.5-inch and Retina 5K 27-inch (2019): 9% of its £1,249 launch priceiPad Air (3rd generation): 23% of its £479 launch priceiPad mini (5th generation): 21% of its £399 launch priceMacBook Air (Retina, 2018): 8% of its £1,199 launch priceiPad Pro 12.9-inch (3rd generation): 22% of its £969 launch priceMac mini (2018): 5% of its £799 launch priceiPad Pro 11-inch (1st generation): 20% of its £769 launch priceiPhone XR: 8% of its £749 launch priceiPhone XS Max: 4% of its £1,099 launch priceiPhone XS: 4% of its £999 launch priceMacBook Pro 13-inch and 15-inch (2018): 4% of its £1,749 launch priceiPad (6th generation): 6% of its £319 launch priceiPhoneiPadMacApple Watch
Source: Envirofone Apple Depreciation Index, September 2026, envirofone.comSee the full index →