Which Phones Hold Their Value Best After 12 Months
Not all smartphones are created equal — especially when it comes to resale value. Some hold their price incredibly well, while others drop sharply within the first year.
If you’re planning your next upgrade, understanding resale value can save you hundreds. A quick sell my phone comparison can show you exactly where your current device stands today.
You can check your phone’s value instantly here and see how it compares.
The 12-Month Resale League Table
Here’s how some of the biggest smartphones perform after 12 months, based on typical UK resale trends:
| Rank | Phone | Launch Price | Value After 12 Months | Value Retained |
|---|---|---|---|---|
| 1 | iPhone 15 Pro | £999 | ~£650 | 65% |
| 2 | iPhone 15 | £799 | ~£500 | 62% |
| 3 | Samsung Galaxy S24 Ultra | £1,249 | ~£700 | 56% |
| 4 | Google Pixel 8 Pro | £999 | ~£520 | 52% |
| 5 | Samsung Galaxy S24 | £799 | ~£400 | 50% |
| 6 | Google Pixel 8 | £699 | ~£330 | 47% |
Why iPhones Dominate Resale Value
Year after year, iPhones consistently top the resale charts. There are a few key reasons:
- Strong brand demand in the second-hand market
- Longer software support
- Premium build quality that lasts
If you’re planning ahead, choosing a device with strong resale value can make a big difference when you come to sell your iPhone.
Android Still Holds Strong — But Timing Matters
While Android devices tend to depreciate faster, flagship models still retain solid value — especially in the first 12 months.
The key is timing. Selling before the next model launches can significantly increase your return.
You can sell your Samsung phone at the right moment to maximise value.
What Impacts Your Phone’s Resale Value
Beyond the model itself, several factors influence how much you’ll get:
- Condition (scratches, cracks, battery health)
- Storage size
- Network status (unlocked vs locked)
- Market demand at the time of sale
This is why using a sell my phone comparison is so important — it ensures you’re getting the best available price.
Upgrade Smarter with Envirofone
The smartest upgrade strategy isn’t just about what you buy — it’s about how you sell.
At Envirofone, you can compare offers and sell your phone quickly, safely, and for a competitive price.
Then, instead of paying full price for your next device, you can browse our refurbished phones and upgrade for less.
Many customers choose to buy refurbished Apple devices or Samsung models — combining strong performance with better value.
The Real Winning Strategy
If you want to get the most out of your phone financially, follow this simple approach:
- Choose a device with strong resale value
- Sell within 12–24 months
- Use a sell my phone comparison to maximise return
- Upgrade using refurbished options
This approach can save you hundreds over time.
Final Thoughts
Resale value is one of the most overlooked parts of buying a phone — but it makes a huge difference.
By choosing the right device and using Envirofone to sell my phone, you can turn your current handset into real value and make your next upgrade far more affordable.
