January 2026 Sales Strategy: When to Buy Your New Tech and When to Sell Your Old Phone

January 2026 Sales Strategy: When to Buy Your New Tech and When to Sell Your Old Phone

With Christmas approaching, the January Sales are already on the horizon. This period is the perfect time to make smart decisions about upgrading your mobile technology. The key to maximising your cash flow is understanding the market: when to be a buyer and when to be a seller. Here is our proactive guide to making the most of the upcoming sales rush.

📉 Why January 2026 is the Best Time to Buy

If you're looking to purchase an upgrade, waiting until January is often the smartest move for value, especially in the refurbished market:

• New Stock Clearance: Retailers will be rushing to clear inventory of the current flagships (such as the iPhone 17 or the Samsung Galaxy S26 series) to make space for Spring launches. This results in significant clearance discounts on highly desirable models.
• Refurbished Market Peak: The post-Christmas surge in demand for affordable tech means that refurbished companies, like Envirofone, offer incredibly competitive prices on high-quality, guaranteed devices. You can secure a virtually new phone for a fraction of the cost.

💰 Why You Must Sell Your Old Phone NOW (Before January)

While January is a great time to buy, it is one of the worst times to sell your old Android device, particularly if you own a Samsung. Our advice is clear: sell your old handset before the end of December 2025 to beat the market dip.

• The Samsung Threat: Samsung typically announces its next-generation S-series (the Samsung Galaxy S27) in January or early February. This announcement triggers an immediate and sharp depreciation across all previous Samsung models, but also impacts the value of rival Android flagships.
• Maximise Christmas Cash: Selling your old phone now secures the highest possible residual value, giving you maximum cash in hand to spend in the January sales. If you wait, that cash value will decrease.

By trading in your old phone today, you are turning a depreciating asset into immediate, liquid cash that is protected from the inevitable January market price collapse.

🌱 The Smart Circular Strategy for 2026

The smartest tech strategy for 2026 is one that embraces the circular economy:

1. Sell Now: Secure maximum value for your old phone (e.g., your iPhone 15 or Samsung Galaxy S24) before the New Year launches.
2. Buy Later: Use the cash you generated to buy a high-quality, guaranteed refurbished device in the January sales, taking advantage of competitive pricing.

Don't let depreciation steal your Christmas money. Take action today.

Secure your maximum trade-in value by getting a quote and sell your old handset now. Then, prepare for the best deals of the year by checking our shop when you buy a refurbished smartphone in January 2026.