Once again, Google has solidified its position as the best tech company in the industry with its recent announcement. They announced Veo 3, an AI video generator that creates and incorporates its own audio. Announced at the Google I/O event, the annual Google developer conference, Veo 3 gave us insight into this new era of artificial audio. We can’t wait to tell you about it; let’s get into it.

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What is Google's Veo 3?

As we mentioned, Veo 3 is a new tool that allows users to include artificial audio in their AI-created videos. It’s officially the top competitor for OpenAI’s Sora video generator, but the fact Veo 3 has the unique ability to include audio in our opinion sets it slightly ahead. The company mentioned that Veo 3 can create audio that includes dialogue for characters and animal sounds, we can’t wait to see how creative people get with the feature.

One thing which was made very clear, however, was the fact that Veo 3 isn’t for typical users who want to have some fun with AI. It’s designed specifically for creators and filmmakers who are looking for assistance with videography to simplify production. Like Veo 3, Google I/O announced Flow, which is a filmmaking tool that is used to create cinematic videos by describing locations, shots, and style preferences. Putting these two new tools together sounds like a filmmaker's dream!

What is the difference between Veo 2 and 3?

As we said, Veo 3 isn’t for amateurs, and whilst you may be considering checking out the tool anyway, you might want to think again. Veo 3 isn’t going to be cheap. It’s currently available in the USA for subscribers of Google’s new $249.99 Ultra subscription plan. This subscription plan is specifically aimed at the AI prodigies out there. Compared to Veo 2, which creates videos with realistic motion and high-quality output up to 4k, the Veo 3 is a massive step up.

Veo 3 is a great step forward for the world of AI, introducing audio into computer-generated content will be incredible for the improvement of short film creation, demonstration/instructional videos, tutorials and so much more.

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Conclusion:

In our opinion, Veo 3 has opened many, many doors in terms of artificial intelligence and general tech improvement. We’d love to see how creators could incorporate the AI with the real filming scene, and now with the addition of AI audio, this could finally be possible. Whilst we certainly won’t be trying out the tool ourselves, we can’t wait to see what unique and creative videography is made by our fellow AI fanatics.