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Apple Let Loose Event 2024

Mobile news | by Charlotte Bolton | Apr 25, 2024

Apple Let Loose Event 2024

May 7 Apple iPad Event Announcement

Apple has once again pushed the boundaries of what's possible with their latest iPad lineup, unveiling the new iPad Air and iPad Pro models during their highly anticipated launch event. These new devices boast stunning designs, breakthrough display technology, and unparalleled performance, setting a new standard for tablet computing.

Related blog: Apple's Problem With Competition

The All-New iPad Air: Bigger, Better, and More Powerful

The new iPad Air comes in two sizes: the portable 11-inch model and the expansive 13-inch variant. The larger 13-inch model offers 30% more screen real estate than its 11-inch counterpart, providing users with ample space to express their creativity, multitask, and enjoy immersive video calls. Both models feature the stunning Liquid Retina Display, which delivers breathtaking visuals and vibrant colors.

Apple has also redesigned the iPad Air to place the front-facing camera on the landscape edge, making it perfect for video calls and conferences. The camera features Center Stage, a machine learning-powered feature that keeps everyone in the frame during video calls. Additionally, the new Air boasts landscape stereo speakers with spatial audio, providing an immersive audio experience.

Under the hood, the new iPad Air is powered by the incredible M2 chip, offering a significant boost in performance. This upgrade allows users to tackle demanding tasks, such as editing photos and videos, with ease. The new Air also comes with double the starting storage at 128GB, with options for 512GB and 1TB, ensuring users have plenty of space for their files and apps.

The Impossibly Thin and Powerful iPad Pro

Apple has taken the iPad Pro to new heights with its stunning new design and breakthrough features. The new Pro comes in 11-inch and 13-inch models, both incredibly thin and lightweight. The 11-inch model is a mere 5.3mm thin, while the 13-inch model is an astonishing 5.1mm thin, making it the thinnest Apple product ever.

The new iPad Pro features a revolutionary OLED display, marking the first time this technology has been used in an iPad. Apple has developed a state-of-the-art tandem OLED display that combines the light from two OLED panels to deliver unparalleled brightness and performance. The new Pro can support an incredible 1,000 nits of full-screen brightness for both SDR and HDR content, and 1,600 nits of peak HDR brightness.

Powering the new iPad Pro is the next-level performance of the M4 chip, which promises to deliver even more impressive results than its predecessor. The device also features fast 5G cellular connectivity and a landscape front-facing camera, enhancing both productivity and user experience.

Accessories: Magic Keyboard and Apple Pencil Pro

To complement the new iPad Pro, Apple has introduced the completely redesigned Magic Keyboard. This new accessory is thinner, lighter, and features a function row for quick access to convenient controls. The Magic Keyboard also boasts a larger, more responsive trackpad with haptic feedback, providing a MacBook-like experience.

The new Apple Pencil Pro takes creativity to the next level with its innovative features. A new sensor in the barrel enables new interactions, such as squeezing to bring up a tool palette or rolling the pencil for precise control of shapes and brushes. The pencil also supports Find My, making it easy to locate if misplaced.

Related blog: The Evolution of the iPhone: A Comprehensive Timeline


The new iPad Air and iPad Pro showcase Apple's commitment to innovation and pushing the limits of what's possible with tablet technology. With their stunning designs, breakthrough displays, and unparalleled performance, these devices are set to redefine the way we work, learn, and play. As Apple continues to dream big and deliver on its vision, it's clear that the future of computing is more exciting than ever before.

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