← Back to the advice centre
Mobile News

The Ultimate View: What Makes the Best Smartphone Display in 2025

By Andrew Smith | Updated 27 Nov 2025

The Ultimate View: What Makes the Best Smartphone Display in 2025

The Ultimate View: What Makes the Best Smartphone Display in 2025

In 2025, smartphone displays have reached a level of quality that makes choosing the "best" a complex debate, often coming down to personal preference for brightness or anti-glare features. Thanks to advancements in LTPO OLED technology, flagship screens now share incredible colour accuracy and smooth 120Hz adaptive refresh rates. The real competition now lies in visibility under harsh sunlight and resistance to reflections.

The Three Titans of Display Quality

The three major players each excel in a specific area, meaning the "best" screen depends entirely on where and how you use your phone:

  1. Samsung Galaxy S25 Ultra: Best for Outdoor Use. While the Galaxy S25 Ultra might not hit the absolute highest peak brightness numbers, it dominates when it comes to combating glare. Samsung’s use of Gorilla Glass Armor 2 (a clever anti-reflective coating) drastically reduces reflections. If you frequently use your phone outdoors for reading, streaming, or photography, the Ultra’s anti-glare screen makes it arguably the best real-world outdoor display on the market.
  2. Google Pixel 9 Pro XL/10 Pro XL: Best for Maximum Brightness. For pure, retina-searing brightness, Google’s latest XL models are the current champions. The screens on the Pixel 9 Pro XL and 10 Pro XL are engineered for extremely high peak brightness, often hitting over 2,600 nits. This makes the Pixel the phone of choice for those who need the screen to overpower direct, harsh sunlight, making viewing clear even at noon.
  3. Apple iPhone 17 Pro Max: Best for Colour and Consistency. Apple’s approach consistently delivers near-perfect colour calibration straight out of the box. The Super Retina XDR OLED display ensures excellent accuracy across the P3 wide colour gamut. While its peak brightness is superb, its strength lies in predictable, consistent colour reproduction, which is vital for content creators and photographers who demand professional-grade visuals.

Beyond the Flagships: Great Value Displays

You don't need a top-tier flagship to get a stunning screen in 2025. Brands like OnePlus and Google’s A-series models have brought premium display features to the mid-range:

  • 120Hz Refresh Rates: Once a luxury, 120Hz adaptive refresh rates are now common on phones like the OnePlus 13, ensuring buttery-smooth scrolling and gaming.
  • High Pixel Density: Many mid-range refurbished devices from 2024 and 2025 offer over 400 pixels per inch (PPI), which is more than enough to eliminate visible pixelation and keep text razor sharp.

Upgrade Your Viewing Experience for Less

If your current screen is cracked, dim, or simply can’t keep up with modern demands, upgrading is simpler and cheaper than you think. You can enjoy the incredible displays mentioned above for a fraction of the cost when you choose to buy a quality refurbished smartphone from Envirofone. Every device is tested to ensure the screen functions perfectly.

Don’t forget to cash in on your old handset! The money you receive when you quickly and easily sell your old device to Envirofone is the smart way to make your dream display purchase affordable.

Other articles of interest

Discover more insights curated just for you.

Why iPhone Sales Are Slowing - And Why More People Are Choosing Refurbished Instead

Why iPhone Sales Are Slowing - And Why More People Are Choosing Refurbished Instead

Why iPhone Sales Are Slowing - And Why More People Are Choosing Refurbished Instead For over a decade, Apple’s...

Read more
Google Calls on UK Experts to Find Real-World Uses for Quantum Tech

Google Calls on UK Experts to Find Real-World Uses for Quantum Tech

Google Calls on UK Experts to Find Real-World Uses for Quantum Tech Google has taken another major step toward...

Read more
Which Headphones Offer the Best Sound for Music?

Which Headphones Offer the Best Sound for Music?

Which Headphones Offer the Best Sound for Music? If you enjoy listening to music through headphones, it helps...

Read more
iPhone Stuck on the Apple Logo? Your Step-by-Step Fix Guide

iPhone Stuck on the Apple Logo? Your Step-by-Step Fix Guide

iPhone Stuck on the Apple Logo? Your Step-by-Step Fix Guide Seeing your iPhone permanently displaying the Appl...

Read more
January 2026 Sales Strategy: When to Buy Your New Tech and When to Sell Your Old Phone

January 2026 Sales Strategy: When to Buy Your New Tech and When to Sell Your Old Phone

January 2026 Sales Strategy: When to Buy Your New Tech and When to Sell Your Old Phone With Christmas approach...

Read more