On this page
Envirocharity, the charitable giving arm of Envirofone, is thrilled to announce a new partnership with the iconic West Midlands charity, LoveBrum. Launched in November 2025, the collaboration aims to channel the residual value of unused mobile phones and tech directly into local, often unsung, community projects across Birmingham.
The quick verdict
If you want your old phone, tablet or smartwatch to help Birmingham, sell it to Envirofone and choose LoveBrum at checkout through Envirocharity. You can give a percentage or the full value, and once the device is received, tested and processed, the donation goes straight to LoveBrum's local projects. It keeps tech out of landfill and supports your community at the same time.
Envirocharity and LoveBrum at a glance
| Step | What happens |
|---|---|
| Get a quote | Instant valuation on the Envirofone website |
| Choose to donate | Select LoveBrum through Envirocharity at checkout |
| Pick an amount | A percentage or the full cash value |
| Fund the cause | Envirocharity pays LoveBrum once the device is processed |
This partnership provides a simple, direct, and environmentally conscious way for Envirofone customers in the region, and across the UK, to support the amazing work being done at a hyper-local level in Britain’s second-largest city. It connects the circular economy of tech reuse with the vital social economy of community development.
❤️ The Mission of LoveBrum
LoveBrum is a charity dedicated to supporting local projects and 'hidden gem' causes right across the city of Birmingham. These smaller, community-focused initiatives often struggle for funding but deliver profound positive impacts on local lives. LoveBrum champions and raises funds for these organisations, ensuring that every penny raised stays within the local area to directly benefit those who need it most.
🤝 How the Partnership Works: Donate Your Trade-In Value
The new scheme makes donating effortless when a customer decides to sell their old phone, tablet, or smartwatch to Envirofone. Here is how the funds are generated:
- Get a Quote: The customer receives an instant valuation for their device on the Envirofone website.
- Choose to Donate: During the checkout process, the customer can now select LoveBrum as their chosen charity through Envirocharity.
- Select Contribution: The customer can opt to donate a percentage or the full cash value of their old device.
- Fund the Cause: Once the device is received, tested, and processed, Envirocharity transfers the agreed donation amount directly to LoveBrum.
This initiative turns a dusty, unwanted device into a powerful stream of funding for local initiatives, from mental health support groups to youth sports programmes in the West Midlands.
🌱 Driving the Circular Economy for Social Good
This collaboration highlights the environmental benefits of tech reuse while maximising the social return. Every device sold to Envirofone prevents e-waste from going to landfill and conserves the precious materials and energy required to manufacture new components. By coupling this sustainable action with a donation, customers achieve a dual benefit: helping the planet and strengthening their local community.
Join us in supporting the future of Birmingham. Turn your old tech into local investment today.
Support community initiatives in Birmingham by choosing LoveBrum as your recipient when you get your free quote and sell your old handset. To find a quality refurbished device today, check out our shop: buy a refurbished smartphone.
Frequently asked questions
What is Envirocharity?
Envirocharity is the charitable giving arm of Envirofone. In November 2025 it launched a partnership with Birmingham charity LoveBrum to channel the value of unused phones and tech into local community projects.
What does LoveBrum do?
LoveBrum supports local projects and hidden gem causes across Birmingham that often struggle for funding. The charity raises money for these organisations and ensures every penny raised stays in the local area.
How do I donate my phone's value to LoveBrum?
Get an instant quote on the Envirofone website, then select LoveBrum as your chosen charity through Envirocharity during checkout. You can donate a percentage or the full cash value of your old device.
When does LoveBrum receive my donation?
Once your device has been received, tested and processed by Envirofone, Envirocharity transfers the agreed donation amount directly to LoveBrum.
Can I donate to LoveBrum if I live outside Birmingham?
Yes. The partnership is open to Envirofone customers in the West Midlands and across the UK who want to support community projects in Birmingham.
