Envirocharity Announces Partnership with LoveBrum to Boost Local Birmingham Causes
Envirocharity, the charitable giving arm of Envirofone, is thrilled to announce a new partnership with the iconic West Midlands charity, LoveBrum. Launched in November 2025, the collaboration aims to channel the residual value of unused mobile phones and tech directly into local, often unsung, community projects across Birmingham.
This partnership provides a simple, direct, and environmentally conscious way for Envirofone customers in the region, and across the UK, to support the amazing work being done at a hyper-local level in Britain’s second-largest city. It connects the circular economy of tech reuse with the vital social economy of community development.
❤️ The Mission of LoveBrum
LoveBrum is a charity dedicated to supporting local projects and 'hidden gem' causes right across the city of Birmingham. These smaller, community-focused initiatives often struggle for funding but deliver profound positive impacts on local lives. LoveBrum champions and raises funds for these organisations, ensuring that every penny raised stays within the local area to directly benefit those who need it most.
🤝 How the Partnership Works: Donate Your Trade-In Value
The new scheme makes donating effortless when a customer decides to sell their old phone, tablet, or smartwatch to Envirofone. Here is how the funds are generated:
- Get a Quote: The customer receives an instant valuation for their device on the Envirofone website.
- Choose to Donate: During the checkout process, the customer can now select LoveBrum as their chosen charity through Envirocharity.
- Select Contribution: The customer can opt to donate a percentage or the full cash value of their old device.
- Fund the Cause: Once the device is received, tested, and processed, Envirocharity transfers the agreed donation amount directly to LoveBrum.
This initiative turns a dusty, unwanted device into a powerful stream of funding for local initiatives, from mental health support groups to youth sports programmes in the West Midlands.
🌱 Driving the Circular Economy for Social Good
This collaboration highlights the environmental benefits of tech reuse while maximising the social return. Every device sold to Envirofone prevents e-waste from going to landfill and conserves the precious materials and energy required to manufacture new components. By coupling this sustainable action with a donation, customers achieve a dual benefit: helping the planet and strengthening their local community.
Join us in supporting the future of Birmingham. Turn your old tech into local investment today.
Support community initiatives in Birmingham by choosing LoveBrum as your recipient when you get your free quote and sell your old handset. To find a quality refurbished device today, check out our shop: buy a refurbished smartphone.
