WWDC: What to Expect
Apple’s Worldwide Developers Conference — better known as WWDC — is one of the biggest events in the tech calendar. Held every June, it’s where Apple unveils new software, major platform updates and the occasional surprise product announcement. In 2024, the event will run from June 10th to 14th and, as always, will be streamed online for everyone to watch.
Apple has kept things tightly under wraps this year, but rumours are already pointing to major announcements around AI, iOS 18 and new hardware developments. Here’s everything we’re expecting from WWDC 2024.
For a broader look at how Apple compares to other major brands, check out our Apple vs Samsung guide.
What to Expect From WWDC 2024
1. Apple’s New AI Direction
AI is almost certainly going to be the headline topic this year. After shelving its Apple Car project to shift more resources into AI development, Apple is expected to reveal its first major push into system-wide intelligent features — something the industry has been waiting for.
Details remain secret, but early whispers suggest Apple Intelligence-style features may appear across Photos, Messages, Contacts and productivity tools, helping to automate tasks and streamline daily use. With Google and Samsung already deep into AI experiences like Pixel AI and Galaxy AI, Apple is under pressure to show its hand.
2. iOS 18 Features and Release Timing
iOS 18 is widely expected to be one of the biggest iPhone updates in years. The update is rumoured to arrive in September 2024, and WWDC is where Apple typically unveils its main features.
Expected highlights include:
- More Home Screen customisation
- AI-assisted apps and system tools
- Redesigns and new controls for core apps
- New privacy and device-level security features
3. New Hardware Possibilities
WWDC isn’t always a hardware event, but last year’s unveiling of the Vision Pro proved that Apple can still surprise us. In 2024, the strongest rumours point toward:
- New AirPods models
- New iPad updates
- Potential developments around Apple TV and smart-home devices
Nothing is guaranteed — but Apple often uses WWDC to tease the future.
Why People Are Calling It “Apple’s Biggest Event Ever”
The hype around WWDC 2024 has been unusually high, with some insiders calling it Apple’s biggest event to date. That’s mostly driven by the expectation of long-awaited AI announcements.
That said, Apple is known for big build-ups around relatively small product changes — so while excitement is high, many fans are approaching the event with cautious optimism.
What We Know About Apple’s AI Plans
Apple is reportedly in discussions with Google to license Gemini AI technology for use in future iPhone models. It’s a surprising move, but also a sign that Apple may be looking to accelerate its AI development by partnering with companies already ahead in the AI space.
The competition is intense. Google and Samsung have already embedded strong AI features into their latest devices, leaving Apple as the only major brand yet to launch an AI-driven iPhone experience. That’s expected to change this year.
Current rumours suggest Apple’s upcoming AI features could support tasks like:
- Smart photo editing
- AI-powered search and research tools
- Enhanced contact suggestions
- Better productivity support in built-in apps
Much of this remains unconfirmed, but WWDC should finally reveal Apple’s strategy.
If you're interested in future hardware developments, you may also like our Apple Flip rumours article.
Preparing for WWDC 2024
As always, we’ll be covering WWDC in full once the keynote drops. Expect breakdowns of the new features, device support lists, and updates on when you can download the latest versions to your iPhone, iPad or Mac.
If you’re already thinking about upgrading your device before iOS 18 arrives, explore our refurbished iPhones and smartphones. And if your old device is slowing down, you can trade it in for cash using Envirofone Trade-in.
