What to Expect From Google’s Made by Google Event 2024
Google’s annual Made by Google event usually takes place in October and focuses on announcing the newest Pixel devices and ecosystem updates. But in a surprising move this year, Google has brought the event forward by a full three months — with the showcase now confirmed for 13th August 2024.
The rumours began circulating in June, but Google later confirmed the early date through a teaser trailer on YouTube, sparking plenty of speculation about why the shift happened and what big reveals might be coming.
If you’re juggling updates from both tech giants, you might also like our WWDC 2024 Highlights recap.
Why Has the Event Been Brought Forward?
The general belief is that Google is moving fast to get ahead of Apple. The iPhone 16 launch is expected to be huge this year, especially with major upgrades coming through iOS 18 and Apple Intelligence.
Had Google stuck with its usual October slot, its announcements would have arrived weeks after Apple dominated the headlines. Bringing the Made by Google event forward to August gives them:
- a strong lead against Apple’s September event
- a chance to build hype for Pixel 9 before the iPhone does
- better control over leaks (especially after recent Pixel 9 colour leaks)
Leaked videos have already shown what looks like a bold deep pink Pixel 9, which likely accelerated the need to take back the narrative.
What to Expect From Google in 2024
With the early date, expectations are high. Here’s what rumours suggest we’ll see at the event:
1. New Google AI Features
Google has been rapidly expanding its AI ecosystem, and this event is expected to showcase several new tools for Pixel devices. Rumoured features include:
- Add Me – AI that adjusts group photos so you're perfectly positioned in the frame
- Studio – a built-in AI image generator integrated directly into the Pixel experience
- Pixel Screenshots – similar to the Microsoft Recall feature but for screenshots on Pixel
2. Tensor G4 Chip Improvements
The new Tensor G4 chipset is expected to be a major talking point. Early leaks suggest a 3-core architecture and improved efficiency, delivering smoother performance, stronger AI processing and better overall battery optimisation.
3. New Camera Features for the Pixel 9 Series
The Pixel 9 lineup is expected to headline the event. Rumours include:
- a refreshed dual-camera system on the standard Pixel 9
- an added periscope telephoto lens for the Pixel 9 Pro and Pixel 9 Pro XL
- new colour options (including the leaked pink version)
We’ve covered Pixel 9 leaks extensively in our Google Pixel 9 Leaked blog, where we continue to update all major developments.
Other Rumoured Announcements
Beyond phones, there may be additional updates at the August showcase, including:
- Adaptive Touch improvements
- better connectivity across Pixel devices
- further enhancements to Android system tools
It’s shaping up to be an important moment for Google as they try to solidify their position before Apple steals the spotlight later in the year.
With leaks, date changes and plenty of teasing already happening, the Made by Google event 2024 could deliver more surprises than expected. Whether it shifts the balance before Apple’s keynote remains to be seen — but Pixel fans certainly have a lot to look forward to.
