What Was Announced at the Samsung Galaxy Unpacked Event 2024?
Samsung’s 2024 Galaxy Unpacked event gave us a fresh look at where the brand is heading — and it’s clear that AI, camera performance and refined hardware are front and centre this year. With big upgrades across the Galaxy S24 lineup, new smart features and improvements to the wider Samsung ecosystem, there was plenty for fans to get excited about.
If this year’s announcements have you thinking about an upgrade, explore our refurbished Samsung range for great value options.
Galaxy S24, S24+ and S24 Ultra
The headline of the event was the official reveal of the Galaxy S24 series. Samsung kept the design language familiar but added a huge amount under the hood — especially on the software side with Galaxy AI.
The biggest improvements include:
- Galaxy AI features including live translation, message rephrasing and advanced photo editing tools
- Brighter displays across the full lineup, offering better outdoor visibility
- Improved battery efficiency thanks to the new Snapdragon chipset (in selected regions)
- Camera upgrades, particularly on the S24 Ultra with enhanced optical zoom performance
- Seven years of software updates, putting Samsung head-to-head with Apple on long-term device support
For users wanting the most premium device, the S24 Ultra includes a titanium frame, upgraded camera sensors and improved low-light photography — making it one of the year's biggest photography-focused releases.
Galaxy AI Takes the Spotlight
This year, Samsung leaned heavily into AI integration, positioning Galaxy AI as the future of the Galaxy ecosystem. Key features showcased included:
- Live Translate: real-time voice and text translations during phone calls
- Chat Assist: rewrite or adjust the tone of messages on the fly
- Circle to Search: Google-powered instant image/object search using gestures
- Generative Photo Editing: improved object removal, background creation and perspective correction
These tools bring a new level of convenience, especially for travellers, students and remote workers.
Camera Enhancements Across the Lineup
Samsung continues to push photography forward, especially on the Ultra model. Highlights from the Unpacked event included:
- 200MP upgraded main camera on the S24 Ultra
- Improved 5x optical zoom with more detail preservation
- Enhanced Nightography for clearer low-light images
- ProVisual engine powered by Galaxy AI for better colour accuracy and noise reduction
If you’re looking for a strong camera device but don’t want to buy brand new, you can find excellent models in our refurbished Samsung collection.
Galaxy Ecosystem Updates
The event also included updates across Samsung’s wider range of devices:
- Galaxy Buds improvements with better noise cancellation and enhanced Galaxy AI support
- Updates to SmartThings for easier device control throughout the home
- Wearables integration with expanded health-tracking insights
These updates reinforce Samsung’s strategy of creating a more connected and smart ecosystem — especially for users with multiple Samsung devices.
A Big Step Forward for 2024
Galaxy Unpacked 2024 showcased how seriously Samsung is taking AI-driven features and long-term device support. With enhanced software, upgraded cameras and subtle but meaningful hardware improvements, the Galaxy S24 lineup sets a strong foundation for what's coming next — especially as early rumours for the Galaxy S25 continue to emerge.
If you're thinking about upgrading after the event, check out our refurbished Samsung phones to get flagship performance for a fraction of the price.
